The Books2Wealth Book of the Month: May 2013--Real Influence by Mark Goulston and John Ullmen
“Most people, most of the time, aren’t motivated to do what you want them to do”. This book is essentially about how to motivate others to do what you want them to do. On a basic level it is a book on sales. You must sell people on doing what you want them to do. To do that you apply a very basic sales technique: you identify what the other person wants and use that to influence them.