This book is a study of how we influence others and how effective we can be in doing so. The authors cite large numbers of psychological studies to support their conclusions and add in their own experiences with people they’ve worked with.
The authors divide all of our abilities to influence others into two categories: strength and warmth. Ideally we should balance both and use both in generous amounts.
They discuss the “hand we are dealt” – the actual attributes we have in warmth and strength as well as general perceptions about those qualities in people with our given traits: gender, ethnicity, age, etc.
Despite the hand we have been dealt the authors make the case for our ability to change what we know and do and to enhance our ability to influence others by strengthening our warmth and our strength and by maintaining an ideal balance.Read the entire review...