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Guest Article
Category: Success / Personal Development
Mastering
the Earning Game
by Jack Canfield
When faced with a challenge,
some people freeze. They stop taking action. They drift or coast, hoping that the problem
will disappear. They blame, complain, whine, or moan about their circumstances.
You have another option: Take
100 percent responsibility. In an unreliable economy, pointing your finger at the president, oil
producers, mortgage lenders, Wall Street, or your boss takes your attention away from the
inspired actions that will improve your financial well-being.
Starting
today, move into action.
The things that you do during
the next few months will dramatically affect your earning power and financial resilience for
years to come.
Focus
on Your Core Genius
Socrates said it best: "Know
thyself." Those two words offer timeless wisdom about attracting wealth.
Inside you is a core
genius--something that you love to do, something that's effortless and fun. When engaged in this
activity, you feel fully alive. Time disappears, and you disappear into a pure state of flow.
This activity is your core
genius. It might be teaching, coaching, writing, painting, acting, selling, computing, or
accounting.
Whatever it is, discover it.
Connect it to a demand in the economy. Then make this activity the cornerstone of your career.
Dan Sullivan, a successful
strategic coach, describes entrepreneurs as con artists. They get people to pay
them for doing something that they love to do--and would otherwise do for free.
"The biggest mistake people make
in life is not trying to make a living at doing what they most enjoy," said Malcolm Forbes,
former publisher of Fortune
magazine. And as a multimillionaire, Forbes knew something about attracting wealth.
Delegate
the Rest
The flip side of doing what you
love is letting go of the rest. Successful people focus on their core genius--and delegate
everything else.
You can use the same strategy.
Perhaps your core genius is sales. Then ask your manager to let someone else process paperwork,
make photocopies, and schedule meetings. If your core genius is training, then find someone else
to call prospective clients and process seminar registrations.
If it can be done faster, better, and more cheaply by someone else, then let it go-- once and for
all.
Create
More Value
When customers are hard to find
and revenues decline, people often rivet their attention on the bottom line. The dominant
question becomes: What can we do
right now to make more money? Actually, there's a more powerful question to ask
first: What can we do
right now to create more value? This shines a spotlight on the only reason that
anyone makes money over the long term in the first place--by selling a product or delivering a
service that creates value.
Mike Milliorn used to work as an
Avery Label salesman. Some of his customers were restaurant managers who needed labels for food
containers. The problem was that conventional labels dropped off containers when they sat for
days in a refrigerator. Mike saw the need for a new kind of label, preprinted with the days of
the week and an adhesive that survived refrigeration. He knew this would create extraordinary
value.
Mike suggested this idea to
Avery, but the company wasn't interested. So Mike started producing the new line of labels on
his own. Working out of his garage, he started a company called Daydots--which he sold for
millions of dollars. He attracted that wealth simply by taking action on a simple idea to create
more value.
Deliver
What You Promise--and More
Even in tough times, successful
people deliver what they promise. Then they add extra value by delivering a product before it's
due, by adding new services, or by offering a competitive price.
Adding extra value could call
for more action on your part. You may need to gain special skills, make new contacts, or put in
some more hours at work for a while. That's a small price to pay for attracting new levels of
wealth.
Make it a habit to exceed
expectations. You'll get noticed. You'll get repeat business. And you'll attract new
opportunities in every area of your life.
Remember
the True Meaning of Attraction
A limo driver once asked me how
to achieve financial success. I told him to save 10 percent of everything he earns, invest it,
and keep reinvesting the dividends. By the look on his face I could tell he was disappointed.
Like so many other people he was looking for a get-rich-quick scheme.
The desire for such schemes is
one reason for the global mortgage meltdown. Too many individuals and organizations believed
that they could live well beyond their means. They piled on debt without creating value. The
consequences are affecting all of us.
Attracting wealth is not the
same as pretending to be wealthy. Rather, the Law of Attraction is about raising the vibrational
level of your intentions and actions. When you do, the results unfold in a way that enriches
you--and the rest of us.
©
2010 Jack Canfield
Jack
Canfield, America's Success Coach, is the founder and co-creator of the billion-dollar book
brand Chicken Soup for
the Soul and a leading authority on Peak Performance. If you're ready to
jump-start your life, make more money, and have more fun and joy in all that you do, get your
FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com
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